Google AdWords is Google’s advertising program, also known as PPC (Pay Per Click). Google AdWords uses an online auction system, enabling you to bid on the ability to have your ad show up under the “Sponsored Listings” in Google search results. We’re experienced PPC experts who know best how to use Google Adwords most effectively.
Google uses a process called “contextual targeting” to match the correct ads with the correct search queries. By analyzing text, language, links and page structure across millions of web pages, Google is able to match your advertisement with the pages that your customers visit.
Getting noticed among thousands of other businesses is the key to selling goods or services online. Pay-per-click advertising can not only attract attention, but can go a long way towards converting interest into sales. Knowing which channels and which search phrases are successful will help you refine your approach and direct more resources towards methods that work for you.